This time, it’s official. Facebook and Tinder become competitors. While Facebook has always been used by some users to meet new people, the number one social network has formalized this use by presenting, during the conference F8, a feature entirely dedicated to dating. And with its user base and the data it has on these users, Facebook may shake competing applications like Tinder.
Indeed, Tinder’s boss, Joey Levin, has already reacted to the launch of Facebook’s new “dating” feature. ” “Come on in. The water’s warm. Their product could be great for US/Russia relationships. ” he was quoted.
Just in – statement from IAC CEO Joey Levin on Facebook getting into dating: “Come on in. The water’s warm. Their product could be great for US/Russia relationships.” 🔥 #f8
— sara ashley o'brien (@saraashleyo) May 1, 2018
Mandy Ginsberg, the boss of Match Group (which is in the same entity as Tinder), also reacts to Facebook’s announcement at its F8 conference.
“We are flattered that Facebook is coming into our space – and sees the global opportunity of what we are doing – so Tinder continues to skyrocket,” Ginsberg said in a statement relayed by TechCrunch.
“We are surprised by the timing given the amount of personal and sensitive data that accompany this territory. Anyway, we will continue to delight our users with product innovation and the constant insistence on relational success. We understand this category better than anyone. The entry of Facebook will only be invigorating for all of us, “she adds.
Note that to distinguish itself from existing applications, Facebook focuses on long-term relationships. ” This will be aimed at building authentic and lasting relationships, not just one-night plans,” said the social network.