Huawei boss is visibly pleased with the performance of his company in 2017, which continues its merry way hoping one day to exceed the heavyweights of the smartphone market.
Ken Hu, general manager of Huawei, presented to his employees the performance of the company in the year 2017, which allows to get an idea of its performance pending the official publication of the results. Over the last twelve months, Huawei would have achieved a turnover of 600 billion yuan ($ 92 billion) which would correspond to a 15% increase over 2016. But if this revenue increase is impressive, it would slow down. Indeed, it would be the lowest turnover increase recorded by Huawei since 2013. For comparison, between 2015 and 2016, the Chinese manufacturer saw its revenues explode (+ 32%).
In terms of past terminals, Ken Hu mentioned the delivery of a total of 153 million smartphones. For comparison, in 2016, the brand had sold 139 million phones. This figure would allow Huawei to claim a 10% market share in volume in the global smartphone market. But the Chinese giant sees even further. Ken Hu is aiming to climb the ladder to become the world’s leading smartphone company. A goal he intends to achieve in 2021.
It is not impossible that Huawei will succeed if the firm maintains its rate of growth and succeeds in the new markets it will attack in the coming months. The year 2018 should indeed be marked by a stronger presence of Huawei on the European market and the launch of some of its models in the United States. An expansion strategy that goes hand-in-hand with a desire for gradual upgrading. Indeed, if Huawei has made a name for itself with particularly accessible smartphones, the company does not hesitate to position its top-of-the-range models against the jewels of its American and South Korean competitors, like the Mate 10 Pro.